Customer brief
Groupe Voyages Québec – Recognized as the Quebec leader in organized travel and incoming agency since 1979, Groupe Voyages Québec is a creator and provider of unique experiences. The tour operator has more than 200 employees spread across Canada from east to west, in France and whose head office is located in Quebec City. Finally, Groupe Voyages Québec offers more than 2,300 departures per year to travelers wishing to discover the four corners of the world thanks to its tours, stays, getaways and cruises offered in accompanied groups or in individual formula. GVQ Canada is the receptive department, in charge of all French and international customers.
Historically established in Quebec, its commercial development and professional marketing on the French market is essential to ensure its activity and the performance of its sales.
The agency’s response and the actions implemented by the agency + qualitative results
To deal with the health crisis and the closure of Canadian borders, an action plan has been established in collaboration with Management in Quebec: partnerships with OTAs, organization of trade missions and meetings with decision-makers from distribution networks, operators, and OTA, TO and negotiation with product managers Canada, sharing selling points with the sales force and promoting the GIR programs and groups offered by GVQ Canada, carrying out the communication plan to deploy the Air Canada Vacations brand in France. Objective: Establish the positioning of the brand on the French market and reference the products with tourist operators.
Action Details
- Develop new sales opportunities and identify needs
- Implementation of strategies, monitoring and identifying opportunities in order to increase the volume of business
- Deploy the GVQ Canada and Air Canada Vacations brand in France
- Develop the strategic plan of the market to be developed according to the S.W.O.T matrix
- Implement an action plan according to the strategic plan of Air Canada Vacations and GVQ Canada according to the targeted markets
- Bring the sales plan to life in line with the company’s strategy
- Increase the customer base while retaining existing customers
- Participate and represent Air Canada Vacations and GVQ Canada in events depending on the market
- Participate in defining sales objectives and deploying the strategic plan
- Participate and organize the implementation of familiarization tours with the Quebec office
- Collaborate and strengthen the relationship with the various Air Canada offices
- Supervise GVQ Representatives and Delegates working in France
Marketing
- Support the marketing director and target actions through the various networks, TOs and European groups
- Develop, deploy and monitor the marketing plan and budget for the French market
- Organize B2B and B2M events
- Develop the media bank and main contacts with journalists
- Event sponsorship in collaboration with Air Canada
3 big quantitative results insights
Negotiation
With Product Managers Canada and placement of GVQ Canada programs in the production of tour operators and commercial partners for 2022 and 2023.
Trade mission
With qualified face-to-face meetings to identify promotions and incentives with OTAs and distribution networks.
Workshop
In partnership with Air Canada airline.
