Brief & problematic of the destination

The tourist territory of Vendée wishes to develop a digital communication strategy in order to strengthen the notoriety of the destination, rejuvenate its image and target a young clientele by proposing adapted actions, and strengthen its nature destination component and open to the Atlantique around a webserie with influencers.

The creative position of the agency

2 content creators receive a mysterious invitation to the house. Inside a box, products to taste, a cooking recipe, landscapes – unknown – breathtaking, and an invitation, with a date to discover a unique event. This box is a mystery invitation that arrives simultaneously at each of them and allows you to discover the destination on identity but also unusual elements. On the invitation card, they have a response coupon to tick, they must answer this invitation with a yes or no in story, and try to guess who is invited with it by launching a call to tag them to announce it (they will find out on the stories of the day). They also invite their subscribers to guess this mysterious destination which seems full of riches.

Karen Alletru – Director of Vendée Expansion Tourism

We were looking for an original communication on social networks, to promote the Vendée des 4 saisons, to seduce millennials while associating Tourist Office partners. Since 2018, Vendée Tourisme has been focusing on influencer marketing and working in collaboration with influencers such as Bruno Maltor, Alex Vizeo, Little Gypsy, L’Oiseau Rose. These experiences have been very positive both on a human and quantitative level thanks to high and immediate audiences. So let’s continue this strategy which makes the Vendée known to other audiences!

The Vendée Vlogs are experiences embarked on Vendée lands throughout the year 2021. Influencers Floriane and Léa opened their surprise box and officially launched the Vendée Vlogs adventure on their Instagram account at the beginning of the week. . From May, Floriane_LT and Léa Camilleri will come to Vendée in turn to live a stay full of experiences.

Destination Saint Gilles Croix de Vie for Flo_LT #ceprintempsenvendée and destination Sud Vendée for Léa Camilleri #cetétéenvendée… At the end of each stay, the girls will produce a Vlog retracing their journey in Vendée.
Then they will come in autumn and winter to live new experiences.

We decided to call on an agency specializing in influence marketing to support us in the creation of a web series and to boost our performance on social networks. The initial brief was launched with several agencies specializing in social media. We chose Travel Insight, which we had met on the IFTM Top Résa in the influencers zone, for their creative concept, the quality of project management and their relevant choice of influencers.