The brief
The Gekko group (Hcorpo, Teldar Travel, Infinite, Miles Attack, Miles & Act and Gekko Technology) wished after a certain period of silence to resume the communication of its group in order to ensure more visibility and establish its positioning on the professional market French.
A multifaceted group that has continued to develop since 2009 for tourism, business travel and leisure professionals. A formidable expertise that won over the Accor group with the acquisition of a majority stake in 2018.
In a context where the tourism sector is regrouping to refine the adoption rates of their tools, it is important for the group to reposition itself in a context where competitive pressure is significant.
The response and actions implemented by the agency
The agency first set up a communication plan in the professional press in order to ensure the media relay of the news of the group and its development. Lots of news for business and leisure travel professionals.
A basic system that will tend to be reinforced through complementary actions to ensure the group’s positioning on its market:
- Development of an action plan and a press release distribution schedule
- Creation of a general press kit on the Gekko group
- Creation of qualified press files
- Identification of speaking opportunities
- Relaying information to the B2B, business and business travel press
