Launch the destination of Sainte-Cilana on the French BtoB market

Who dreams of going to Sainte-Cilana, a pretty destination in the Indian Ocean? Discover Cilana and Touhava the historic district, Salapot the artisanal district, swim or surf at the paradisiacal beaches Ageni and Commcy, relax at the seaside town Wilwi?

All this will remain only a dream because as you know, April 1st is synonymous with April Fools! This attractive destination is therefore only the fruit of our overflowing imagination. This year, we wanted to think big and we were very inspired.

We then created a destination from A to Z: from the currency (Le Cilan), to the national holiday or even the area of ​​the country. Regarding the points of interest on the island, their names are anagrams made up of the first or last names of each member of our team.

For example: Ste-Cilana: Anagram of Célia and Stan Grint Shavetil, ambassador of the island: Anagram of Travel-Insight We have thought of everything. Discover here the bottom of our prank of the year.👇

First step: Create the destination

Each country has its flag, each destination has its embassy and each place has its colors. We had to create it all so that we could believe it… and make you believe it.

First, the colors of the island that we find: on its flag, on its website and at its tourist office. Blue to signify the monarchy and the dominant color of the landscapes (since it is an island), green because the island is recognized as a nature sanctuary and yellow because the sun shines there all year round and it represents the influence of the Cilanese people over the entire Indian Ocean (or almost).

The symbol of the island is also very important for its storytelling. In France it is the rooster, in Sainte-Cilana it is the fish because it represents the economic power of the island thanks to fishing. We also thought of a flag, which takes up its different elements and finally, we created the logo of the embassy so that its ambassador can communicate officially.

We have created an island from scratch, so we might as well create its tourist office too. Each tourist office listed has a strong identity and reflects the identity of the country, so we have taken up this recipe for the Sainte-Cilana Tourist Office. We have taken up elements of the identity of the island by using the baseline “Discover Sainte-Cilana” which remains easy to memorize. The blue of the logo is one of the colors of the island and the 3 triangles next to the name represent the tails of fish, the emblem of the island.

The identity created, we can finally communicate! We have created a website that highlights all aspects of the island. It is essential to be referenced and to have a base on the internet if some dubious people would have carried out their research…